Asked by: Damian Green (Conservative - Ashford)
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, whether the Government Communications Service has conducted a formal systemic review into the public communications of all Government Departments during the covid-19 outbreak.
Answered by Alex Burghart - Parliamentary Secretary (Cabinet Office)
Communications was a critical lever for the government to deploy during the crisis. Government Communication Service professionals have used best practice from across the industry, public, private and third sectors to deliver COVID-19 Communications.
Communications during the pandemic response were regularly reviewed and we adopted an agile approach to keep up with the evolving scientific understanding of the virus and the unpredictable nature of the spread. This iterative approach ensured that our communications were regularly evaluated and always relevant to the pandemic.
Lessons learned have been shared across all of our subsequent communication campaigns.
Asked by: Damian Green (Conservative - Ashford)
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how much the Government spent on advertising in each of the last five years; and what proportion of that spending was on (a) TV, (b) radio, (c) out of home, (d) national newsbrands, (e) local/regional newsbrands, (f) online display, (g) search, (h) direct mail, (i) magazine brands and (j) cinema advertising over the same time period.
Answered by Chris Philp - Minister of State (Home Office)
Government communication spend, including on our national and international campaigns, is published on a rolling monthly basis on gov.uk as part of routine transparency arrangements. A bespoke strategy is implemented for each campaign, therefore data on how much we spend on each channel is not split out from wider communications spend.