Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Work and Pensions:
To ask the Secretary of State for Work and Pensions, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Paul Maynard - Parliamentary Under-Secretary (Department for Work and Pensions)
The Department for Work and Pensions delivers a range of campaigns which are essential in ensuring that vulnerable people and pensioners are aware of the financial support that they are eligible for.
Appropriate advertising is a key government approach to ensure that target audiences receive the correct information and the media channels used are selected based upon their potential impact and cost, ensuring value for money for the taxpayer.
The figures provided in the table below show the percentage of the total spend for each advertising channel during 2023/24.
Channel | % of spend |
National and local newspaper print | 15 |
Digital display | 5 |
Social media | 25 |
Search engines | 5 |
Broadcast and on-demand television | 10 |
Radio and digital audio | 30 |
Out of home | 10 |
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Home Office:
To ask the Secretary of State for the Home Department, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Chris Philp - Minister of State (Home Office)
The Home Office does not hold the information broken down in this way internally.
Asked by: Stephanie Peacock (Labour - Barnsley East)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Answered by Anthony Browne - Parliamentary Under-Secretary (Department for Transport)
The Department for Transport Statutory Advertising spend totalled £579,466.32 between February 2023 and January 2024. This included £434,383 in local newspapers and £143.830 in national newspapers.
The Department for Transport net media spend under the ‘it’s everyone’s journey’ and THINK! road safety campaigns in financial year 2023/24 totalled £3,421,441. This included £777,244 in social media, £549,817 broadcast and on-demand television and £2,094,380 in other channels.