Question to the Cabinet Office:
To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, whether photographs used in Government public health adverts in newspapers are required to reflect the diversity of the communities in which those adverts are placed.
The Government’s public health advertising is reflective of the UK’s diverse communities. We work with marketing agencies to address barriers by targeting audiences with bespoke communications, including providing translations of core campaign materials. This ensures our public health messaging reaches as many people as possible.