Department for Transport: Marketing

(asked on 27th January 2021) - View Source

Question to the Department for Transport:

To ask the Secretary of State for Transport, how much his Department spent on (a) communications, (b) advertising and (c) marketing in (i) the UK, (ii) England, (iii) Northern Ireland, (iv) Scotland and (v) Wales in each month from August 2020 to December 2020.


Answered by
Chris Heaton-Harris Portrait
Chris Heaton-Harris
Secretary of State for Northern Ireland
This question was answered on 3rd February 2021

Please see below estimates of spend by month and territory for the Department for Transport, the Driver and Vehicle Licensing Agency, and the Maritime and Coastguard Agency. There is no recorded spend for the Vehicle Certification Agency or for the Driver and Vehicle Standards Agency during this period.

Department for Transport

England Only

August

September

October

November

December

TOTAL

Communications/ marketing spend

£102,389.00

£276,496.00

£286,563.00

£100,628.96

£44,619.00

£810,695.96

Of which Advertising

£0.00

£178,537.00

£192,409.00

£100,039.00

£24,122.00

£495,107.00

England and Wales Only

August

September

October

November

December

TOTAL

Communications/ marketing spend

£186,035.45

£287,500.00

£137,352.00

£50,922.00

£177,135.00

£838,944.00

Of which Advertising

£12,819.45

£138,287.00

£71,988.00

£0.00

£0.00

£223,094.45

UK – England, Wales, Scotland and Northern Ireland

August

September

October

November

December

TOTAL

Communications/ marketing spend

£107.81

£346.92

£25,719.97

£51,271.40

£1,382.59

£78,828.69

Of which Advertising

£0.00

£0.00

£0.00

£0.00

£0.00

£0.00

Driver and Vehicle Licencing Agency

UK – England, Wales, Scotland and Northern Ireland

August

September

October

November

December

TOTAL

Communications/ marketing spend

£1,453.00

£1,500.00

£63,226.05

£451,930.082

£256,588.49

£774,668.46

Maritime and Coastguard Agency

England, Wales and Scotland only

August

September

October

November

December

TOTAL

Communications/ marketing spend

£0.00

£0.00

£0.00

£0.00

£32,000.00

£32,000.00

Of which Advertising

£0.00

£0.00

£0.00

£0.00

£32,000.00

£32,000.00

UK – England, Wales, Scotland and Northern Ireland

August

September

October

November

December

TOTAL

Communications/ marketing spend

£70,706.00

£16,235.00

£4,726.00

£3,321.00

£1,770.00

£96,758.00

Of which Advertising

£63,000.00

£9,000.00

£1,150.00

£0.00

£0.00

£73,150.00

To note:

  • Not all costs for activity in the period stated have been processed yet.
  • Where possible advertising costs have been split out. Additional detail can only be provided at disproportionate cost.
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