Football Index: Advertising

(asked on 25th March 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, whether the Gambling Commission's investigation into BetIndex Ltd, the operators of Football Index, was initiated in response to rulings made by the Advertising Standards Authority regarding their breaches of Advertising Codes.


Answered by
John Whittingdale Portrait
John Whittingdale
This question was answered on 14th April 2021

The Gambling Commission requires operators to act in a way that meets the licensing objectives to be fair and open. They are also required to present their products in a way that is compliant with Advertising Standards Authority (ASA) rules regarding advertising and marketing. Where the ASA determines that an operator has breached these rules, the Commission can also consider whether further regulatory action is required as a result.

Following the rulings from the ASA in August and September 2019, Football Index was required to make clear both in a banner on each webpage and within the text that it was a betting product and should not be considered an investment vehicle. The Gambling Commission’s formal review into the licence under section 116 of the Gambling Act commenced in May 2020, and looked wider than breaches of the advertising codes.

The Gambling Commission suspended the licence of BetIndex Ltd, the operator of Football Index, on 11 March after learning of BetIndex’s plans to restrict customer access to account funds. Further information, including additional background to its regulatory action, is available at: https://www.gamblingcommission.gov.uk/news-action-and-statistics/News/betindex-update

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