Immigration: EU Nationals

(asked on 9th May 2019) - View Source

Question to the Home Office:

To ask the Secretary of State for the Home Department, pursuant to the Answer of 25 February 2019 to HL13583, how much of the £170 million reserved for the development and delivery of the EU Settlement Scheme was used on promoting that scheme in foreign language EU newspapers.


Answered by
Caroline Nokes Portrait
Caroline Nokes
This question was answered on 16th May 2019

For the 2018/19 financial year, HM Treasury provided EU Exit funding allocation of £395 million to Home Office. £170 million was been reserved for the development and delivery of the EU Settlement Scheme. Allocation for the requested areas are as follows (these figures are still being audited and may change by the time that they are published):


Caseworkers and staff: £59m


Application system: £63m


The EU Settlement Scheme marketing campaign led by the Home Office did not include advertising in foreign newspapers. However, the Immigration Minister was interviewed by key diaspora media both in broadcast and print for the highest populated EU countries in the UK. The Home Office launched a £3.75m UK wide marketing campaign to encourage EU citizens to apply when the EU Settlement Scheme went live. The campaign ran on radio, catch up tv, online, print with the cost breakdown below. Advertising also ran on outdoor billboards.


a. Radio and digital audio: £410,000
b. Catch up tv: £1,000,000
c. Online (digital and social): £410,000
d. Print: £180,000


Data for 2019/20 financial year expenditure is unavailable as the new financial year has just begun.

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