Living Wage: Publicity

(asked on 9th February 2016) - View Source

Question to the Department for Business, Energy and Industrial Strategy:

To ask the Secretary of State for Business, Innovation and Skills, what the expenditure has been on the new National Living Wage advertising campaign to date.


Answered by
 Portrait
Nick Boles
This question was answered on 25th February 2016

As of 26 January 2016, £378,826.28 had been spent on building awareness of the National Living Wage

The total budget allocated for the National Living Wage advertising campaign is £4.95 million. The campaign will end at the end of April and we expect to come in under budget.

It is important workers know their rights and that employers pay the new £7.20 from April 1 this year. The campaign will tell people about their entitlements and is targeted at those that need it most.

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