Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what discussions his Department has had with the Department of Health and Social Care and Department for Digital, Culture, Media and Sport on ensuring proposals for restricting the online advertising of products high in fat, sugar and salt balance public health aims with business freedoms, protecting the public purse and ensuring businesses can grow and invest in reformulation.

The Prime Minister has made it clear that tackling obesity is a priority for this Government. In July 2020 the Government outlined it’s Tackling Obesity strategy which details a host of measures aimed at improving the chances of citizens living a healthy lifestyle.

The Government proposed various options for restricting HFSS advertising in the 2019 and 2020 consultations targeted at protecting children from being exposed to advertising of unhealthy food products.

Balanced against the priority of protecting children and tackling obesity, we have carefully considered the impact that any restrictions will have on industry and in particular the potential for reformulation of products or commercial impacts on key business sectors.

The final policy will be set out in our consultation response due to be published shortly. The Government is committed to acting collaboratively to prepare businesses, individuals and organisations for changes to the rules around HFSS advertising.