Newspaper Press: Coronavirus

(asked on 20th April 2020) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, which (a) national, (b) regional and (c) local newspapers were selected to publish the Government's messages on covid-19 in April 2020.


Answered by
Chloe Smith Portrait
Chloe Smith
This question was answered on 27th April 2020

The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland, reaching 49 million people a month.

As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.

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