Question to the Department for Environment, Food and Rural Affairs:
To ask the Secretary of State for Environment, Food and Rural Affairs, what estimates his Department has made of the cost to the public purse of the Pick For Britain scheme.
The Pick for Britain campaign has been a joint industry-Government initiative with co-investment from partners, which has ensured that the successful campaign has been at little direct cost to the Government. So far £16,500 has been spent by Defra on the Pick for Britain campaign and a small budget for potential future spend to the end of the season is available should this be needed.