Social Services: Recruitment

(asked on 16th November 2021) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the effectiveness of previous recruitment campaigns for the social care workforce; and if he will publish that assessment.


Answered by
Gillian Keegan Portrait
Gillian Keegan
Secretary of State for Education
This question was answered on 26th April 2022

The Department has conducted adult social care recruitment marketing campaigns since 2019, unifying recruitment efforts across 17,700 care providers in the sector. However, as the Department is not the lead employer and there is no centralised recruitment data, we evaluate the campaigns through engagement with the recruitment website and the Department for Work and Pensions’ Find a Job resource, media reach and pre, mid and post campaign polling.

In 2020/21, we estimate that campaign activity generated 274,044 new users to the adult social care recruitment campaign website, of which 46.75% subsequently searched for jobs in adult social care in their local area. However, it should be noted that this represents those users who consented to tracking cookies. Historic campaign data prior to the implementation of the General Data Protection Regulation indicates that, we now record approximately 17% of the total number of individuals landing on the website. We therefore estimate that the actual number of users is higher. We are currently evaluating engagement from the most recent campaign between November 2021 to March 2022, with outcomes due at the end of May 2022.

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