Coronavirus: Ethnic Groups

(asked on 29th September 2020) - View Source

Question to the Cabinet Office:

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, whether the Government has made agreements with any (a) Muslim, (b) Sikh and (c) Hindu media channels to help ensure that critical covid-19 messaging is broadcast to BAME viewers.


Answered by
Penny Mordaunt Portrait
Penny Mordaunt
Lord President of the Council and Leader of the House of Commons
This question was answered on 7th October 2020

I refer the Hon. member to the answers given to PQ 55066 on 10 June 2020, PQ 46692 on 29 May 2020 and to PQ 45460 on 11 May 2020.

The Government is working with specialist multicultural marketing agencies, addressing barriers by targeting audiences with bespoke COVID communications. Core marketing materials are translated into multiple languages nationally and on request from Local Authorities and external stakeholder groups. We are also utilising trusted voices, relevant channels, and translated messages to reach a wide range of audiences across the country. This helps the Government to maximise the impact of its ongoing multichannel communications strategy.

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