Alcoholic Drinks: Marketing

(asked on 18th October 2021) - View Source

Question to the Department of Health and Social Care:

To ask Her Majesty's Government what assessment they have made of the impact of alcohol marketing on alcohol consumption.


Answered by
Lord Kamall Portrait
Lord Kamall
This question was answered on 2nd November 2021

The Government’s evidence review on the public health burden of alcohol in 2016 found evidence that exposure to alcohol marketing can increase the risk that children will start to drink alcohol, or if they already drink, can increase the risk that they will consume greater quantities. There is evidence to show exposure to alcohol advertising can induce physiological cravings to drink, but not necessarily relapse, among ex-dependent drinkers. However, this was from a single study and more research is needed to fully understand the impact. We continue to monitor the emerging evidence in this area.

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