Social Media: Advertising

(asked on 20th October 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government how much each (1) department, and (2) regulatory body, spends on advertising on (a) Google, (b) Facebook, (c) Twitter, and (d) other social media platforms.


Answered by
Lord Parkinson of Whitley Bay Portrait
Lord Parkinson of Whitley Bay
Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
This question was answered on 4th November 2021

DCMS has spent the following on advertising in FY 21/22:

  • Google - £8,962.41

  • Facebook - £10,443.81

  • Twitter - £100

  • Linkedin - £240

The Gambling Commission and the ICO have given nil returns. DCMS do not have access to this level of information for Charity Commission, Ofcom and the PSA for FY 21/22, since these regulatory bodies are not obliged to give DCMS a breakdown of their expenditure in this way.

The Department has also spent the sums below on advertising job vacancies - all costs are annual, unless stated otherwise:

  • Civil Service Jobs (to post roles to the Civil Service Jobs website): £20,826

  • Vercida (online job board where DCMS has a profile and posts content): £21,800

  • LinkedIn (costs to place a vacancy on the LinkedIn platform): £19,392

Other costs may be incurred for executive level roles where adverts are placed on online platforms, but these are agreed on an ad hoc basis.

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