Question to the Department of Health and Social Care:

To ask Her Majesty's Government what steps they are taking to communicate the need for public take-up of the COVID-19 booster vaccination via (1) national, and (2) local, media.

The national ‘Get Boosted Now’ campaign was launched on 12 December 2021 in both national and local media, highlighting the importance of those eligible receiving a booster dose. Ministers, scientists, clinicians and celebrities have shared messaging, supported by a large-scale marketing campaign, including TV, radio, press partnerships, and digital and social media.

There is also ongoing local engagement with stakeholders, community groups and faith leaders to reinforce the booster vaccination campaign with ethnic minority communities, patient groups and disproportionately impacted communities. We are also sponsoring information articles in more than 600 newspaper titles, including multicultural newspapers in multiple languages. The COVID-19 vaccination leaflets produced by the UK Health Security Agency have been translated into 28 languages including Bengali, Chinese, Gujarati, Hindi, Panjabi and Urdu.