Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, whether she has made a recent assessment of the contribution of the Scotch whisky industry to the tourism industry.

The whisky industry is the UK’s largest single food and drink sector, accounting for 25% of the UK’s food and drink exports and 75% of Scottish food and drink exports, impacting 200 markets worldwide. The whisky sector generates £3.3 billion directly to the UK economy, and totals £5.5 billion when Gross Value Added (GVA) is added to the overall to UK Gross Domestic Product (GDP). Research by VisitScotland found that 20% of respondents stated they visited a whisky distillery on their holiday in Scotland, making it one of the top activities for overnight tourists on their trip to Scotland.

Visits to whisky distilleries in Scotland have increased by two thirds since 2010, and over 1000 people are now directly employed in tourism roles which equates to 10% of the industry’s direct employment in Scotland.