Question to the Ministry of Justice:
To ask the Secretary of State for Justice, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.
Over financial year 2022/23, the Ministry of Justice’s communications team delivered highly cost-effective marketing campaigns to support operational and policy priorities, such as our Prison and Probation Service recruitment campaigns.
As requested, we have outlined the proportion of the marketing and advertising budget that was spent on advertising broken down in percentages. The categories vary slightly due to the way the data is collected. It is worth noting that due to 2023/24 accounts still being in reconciliation, we are unable to provide data for year 2023/24.
| Proportion |
Local Print (advertising) | 0.04% |
National Print (advertising) | 0.52% |
Online job sites (advertising) | 54.24% |
Online Media Search advertising | 15.69% |
Broadcast and on-demand television (advertising) | 0% |
Other | 13.58% |
Social media (advertising) | 15.94% |