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Written Question
Gambling: Internet
Monday 13th July 2026

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of whether age-verification tools used by gambling operators and social media platforms are effective in preventing children seeing gambling promotions.

Answered by Baroness Twycross - Parliamentary Secretary (Cabinet Office)

We are committed to taking action on illegal gambling. This includes working with tech platforms and social media companies through our Illegal Gambling Taskforce, to help tackle the advertising of illegal gambling. We plan to report on the progress made by the Illegal Gambling Taskforce once it has completed its first year.

Advertising of gambling products and services, including on social media, must be carried out in a socially responsible way. Advertising codes also require operators to ensure targeting is used responsibly, utilising tools available on platforms to exclude under-18s and other vulnerable groups from exposure wherever possible.

The Online Advertising Taskforce supports the aims of DCMS to improve transparency and accountability in the online advertising supply chain. It will deliver a programme of work to help address illegal advertising and minimise children being served advertising for products and services illegal to sell to them.


Written Question
Gambling: Internet
Monday 13th July 2026

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what role the illegal gambling taskforce is playing in coordinating action with major technology companies to identify, remove and prevent access to illegal gambling content online.

Answered by Baroness Twycross - Parliamentary Secretary (Cabinet Office)

We are committed to taking action on illegal gambling. This includes working with tech platforms and social media companies through our Illegal Gambling Taskforce, to help tackle the advertising of illegal gambling. We plan to report on the progress made by the Illegal Gambling Taskforce once it has completed its first year.

Advertising of gambling products and services, including on social media, must be carried out in a socially responsible way. Advertising codes also require operators to ensure targeting is used responsibly, utilising tools available on platforms to exclude under-18s and other vulnerable groups from exposure wherever possible.

The Online Advertising Taskforce supports the aims of DCMS to improve transparency and accountability in the online advertising supply chain. It will deliver a programme of work to help address illegal advertising and minimise children being served advertising for products and services illegal to sell to them.


Written Question
Gambling: Children
Thursday 12th February 2026

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what steps they are taking to prevent underage access to gambling via loot boxes, skin betting and other third party markets linked to video games.

Answered by Baroness Twycross - Parliamentary Secretary (Cabinet Office)

The Government is committed to ensuring games are enjoyed safely and responsibly by everyone, including children.

Prizes that can be won via loot boxes do not have a monetary value, cannot be cashed-out, and are of value only within the context of the game. They are therefore not legally classified as gambling. However, where products do amount to unlicensed gambling, such as unlicensed skin betting, the Gambling Commission has shown that it will take swift enforcement action. There are currently no licensed gambling operators which offer skin betting.

In July 2023 the video game industry published new loot box principles to improve protections for players. Following a 12-month implementation period, the government commissioned independent academic research to assess the effectiveness of this guidance. We have engaged relevant government departments and regulators to consider the research. We will publish the report and set out our next steps in the near future..


Written Question
Sports: Young People
Wednesday 11th February 2026

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what recent assessment they have made of the impact of gambling sponsorship in sport on young people; and whether they plan to further restrict that sponsorship.

Answered by Baroness Twycross - Parliamentary Secretary (Cabinet Office)

The Government is committed to strengthening protections to protect young people from gambling-related harm. We are clear that wherever gambling advertising and sponsorship appears, it must be socially responsible. All major sports have published their gambling sponsorship Codes of Conduct which sets minimum standards for gambling sponsorships to ensure these arrangements are socially responsible. Additionally, the Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will start at the beginning of the 2026/27 season.

We are working closely with sports bodies to review the implementation and impact of the Codes of Conduct to ensure they have meaningful impact and to inform the most appropriate next steps for gambling sponsorship.


Written Question
Gambling: Children
Thursday 18th December 2025

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what action they are taking to ensure that children cannot gamble using virtual currencies.

Answered by Baroness Twycross - Parliamentary Secretary (Cabinet Office)

All gambling operators offering gambling services to people in Great Britain must have a licence from the Gambling Commission. Licensed online gambling operators must have robust policies and procedures to prevent underage gambling. These measures are highly effective, with very few children able to open an online gambling account with either real or invented identities. There are also currently no licensed operators which allow payment using virtual currencies.

The government will also provide an additional £26 million of funding to the Gambling Commission over the next three years to increase investment, resources and capacity to tackle the illegal market.


Written Question
Gambling: Advertising
Thursday 18th December 2025

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what action they are taking to protect children from gambling advertisements online.

Answered by Baroness Twycross - Parliamentary Secretary (Cabinet Office)

All gambling operators who advertise in the UK must comply with advertising codes, which are enforced by the Advertising Standards Authority (ASA) independently of Government. These codes apply across all advertising platforms, and include a wide range of provisions designed to protect children from harm. In addition to rules on content and audience, operators must ensure that gambling advertising is not targeted at children. Earlier this year the Department for Education announced new statutory guidance for relationships and sex education (RSE) and health education, which includes more in depth education about the risks of gambling related harms. We will continue to monitor this area closely and take action where there is evidence to do so.


Written Question
Gambling: Advertising
Thursday 18th December 2025

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what estimate they have made of the amount the gambling industry spends on advertisements each year.

Answered by Baroness Twycross - Parliamentary Secretary (Cabinet Office)

DCMS has not made its own estimate of the amount spent on gambling advertising. However, we monitor a wide range of evidence to aid our assessment of the impact of gambling advertising at a national level, including spend data provided by industry and independent sources.


Written Question
Gambling
Monday 12th July 2021

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what assessment they have made of the Economic Assessment of Selected House of Lords Gambling Reforms, prepared by NERA Economic Consulting for the Peers for Gambling Reform and published on 26 May.

Answered by Baroness Barran

We are considering the report by NERA Economic Consulting carefully, along with the large amount of evidence we have received in connection with our Review. We aim to publish a white paper by the end of the year, setting out our conclusions and next steps for the Gambling Act Review.


Written Question
Gambling Commission
Friday 9th July 2021

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what plans they have to strip the Gambling Commission of its power to impose affordability checks on vulnerable consumers.

Answered by Baroness Barran

The Gambling Commission received over 13,000 responses to its consultation and call for evidence on Remote Customer Interaction (including on issues to do with affordability) and has published an interim update on its website outlining next steps. It intends to publish a full report this summer.

The government remains in close contact with the Commission as its work progresses and the Commission is sharing key evidence with the Department on affordability and other topics where it could be relevant to our Review of the Gambling Act 2005. We are considering all evidence submitted to our Review, and any proposed changes will be led by that evidence.


Written Question
Emergency Services: Monuments
Thursday 29th April 2021

Asked by: Baroness Bakewell of Hardington Mandeville (Liberal Democrat - Life peer)

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what plans they have to support a national memorial to recognise the work of the emergency services.

Answered by Baroness Barran

It is not normal practice for central government to fund new memorials.

Many organisations – public and private – are able (subject to the relevant permissions) to propose, fund, develop and deliver memorials marking a variety of incidents and historical moments in a way that they are best-placed to deem appropriate and sensitive.

Many successful memorials are created by a wide-range of authorities and organisations and this allows each memorial to respond sensitively to the particular circumstances that it seeks to commemorate.