Cask Ale: Intangible Cultural Heritage

Jacob Collier Excerpts

Tuesday 27th October 2026 Westminster Hall

[Sir Desmond Swayne (in the Chair)]

Hon. Members should rise in their places repeatedly if they wish to catch my eye.

[Jacob Collier (Burton and Uttoxeter) (Lab)]

I beg to move,

That this House has considered the potential merits of recognising the production and serving of cask ale as Intangible Cultural Heritage.

It is a pleasure to serve under your chairmanship, Sir Desmond. I refer the House to my entry in the Register of Members’ Financial Interests. I thank my hon. Friend the Member for Derby South (Baggy Shanker) for originally securing this debate. He has now reached the dizzy heights of Parliamentary Private Secretary, so is unable to open the debate. I believe it started as an idea in the Brunswick Inn in Derby, an excellent pub combining my interests of railways and beer, and one that I have frequented. I also thank hon. Members who supported the application, and Brad Evans and Jonny Garrett for their tireless work through the Keep Cask Alive campaign.

It is worth reminding ourselves what cask or real ale is. It is ale that, once brewed, is put straight into the barrel. That distinguishes it from most other beers, which tend to be filtered, pasteurised or carbonated before being put in the barrel. The shape of the cask barrel is different from that of the kegs that other beers are put into, to allow a natural, secondary fermentation process to occur within the barrel, allowing more flavour to develop after the barrel has left the brewery. Cask ale is a living product, a live beer, drawn out of the barrel using a hand pump—which is always a popular photo op for politicians.

Cask ale is uniquely British—indeed, uniquely English. The cask method started here and, until the arrival of lager in the 20th century, cask ale was the main choice of drink for people across Britain. Cask is part of who we are, our heritage and British culture.

[Warinder Juss (Wolverhampton West) (Lab)]

My constituency was the proud of home of Banks’s Brewery for more than 150 years, until its closure last year saw production of its signature cask ales either moved elsewhere or discontinued. Those beers were part of our local cultural and historic identity, reflecting generations of skill and pride in our brewing heritage. Does my hon. Friend agree that that heritage deserves protection, and will he join me in supporting the work of organisations such as the Campaign for Real Ale to preserve that heritage for future generations?

[Jacob Collier]

I of course join my hon. Friend in supporting those organisations. We have had conversations following Carlsberg’s decision to close Burton’s Marston’s Brewery, where my hon. Friend’s ales are brewed. We will work closely to protect a heritage that is so important to his constituents and the rest of the country.

I now have the immense privilege of serving as Member of Parliament for the residents of my home town of Burton upon Trent. We would not be who we are without cask ale. Our waters are rich in minerals, perfect for the brewing of cask ale. From our town a brewing empire was born, exporting beer across the world. Names such as Bass, Allsopp’s, Marston’s, Salt & Co and Ind Coope enjoyed spectacular success from the 19th century onwards. At one time, over half the population of Burton upon Trent was employed by the breweries. My predecessors in this House include Bass, Ratcliff, Gretton and Evershed, before some were elevated to the other place. I can assure colleagues that, if I fail to be elected at the next general election, I am not in line for a “beerage”.

Burton’s waters were so good that others copied them through a process called Burtonisation, but, of course, the original is always the best.

[Chris Kane (Stirling and Strathallan) (Lab)]

It is great to hear my hon. Friend mention the titans of the brewing industry; I have enjoyed a few pints from his constituency in my lifetime. In my constituency, traditional brewing skills are being kept alive by small, independent businesses, often driven as much by a love of the product as commercial considerations. Brewers such as the Allanwater Brewhouse in Bridge of Allan, Sheep in Wolf’s Clothing Brewery in Dunblane and Brewing at the Fintry Inn all bring their own character and creativity to a local brewing tradition. I must also mention what went on in Alloa, my neighbouring constituency, over many years. Does my hon. Friend agree that preserving that cultural heritage is about protecting not just traditional skills, but the diversity, innovation and passion that smaller producers bring to the industry?

[Sir Desmond Swayne (in the Chair)]

Order. Can interventions be a little shorter?

[Jacob Collier]

My hon. Friend the Member for Stirling and Strathallan (Chris Kane) is absolutely right. The independent brewery sector has a real pride in and love for what it does. I think we are moving to a place where perhaps larger brewers are falling out of love with cask ale. It is smaller, independent brewers, which he spoke about, that have that real love for the craft and pride in what they do.

If you look around Burton today, Sir Desmond, you will find our brewing past and present everywhere. Our football team are nicknamed the Brewers, the smell of hops permeates the air, and our pubs tell the stories of days gone by. As a Burtonian, it fills me with immense pride to see the words “Burton Ales” on the side of a pub or the No. 1 trademark of the Bass red triangle in a place where you are not looking for it. Many of my constituents worked for the breweries, or their ancestors did, and so feel a strong connection to this, which is why the news from Carlsberg about the closure of Marston’s brewery was such a hammer blow for our town. Burton’s brewing heritage might not matter to some, but it matters to us, and it really matters to me.

Heritage is our link to the past. It gives us pride in place and a sense of identity. If places like Burton lose their distinct heritage, they lose a sense of identity and everywhere starts to feel the same. In an increasingly globalised world, place matters now more than ever.

Burton is just one example of the heritage value of cask ale. More broadly, we must recognise how British agriculture and farming have been shaped by cask ale. The pub itself is there historically because of cask ale; they are cask ale’s umbilical cord. From farmer to brewer, to publican, to pint in the pub, that process is a piece of living British history. Cask ale is an essential fabric within the tapestry of British heritage and identity.

This debate is about the specific status of intangible cultural heritage, in relation to which there has been a campaign to get cask ale recognised by UNESCO. That status was created by UNESCO’s convention for the safeguarding of the intangible cultural heritage in 2003, and in 2024 the UK signed up to that convention. Since 2024, the Department for Digital, Culture, Media and Sport and UNESCO in the UK have begun to collect an inventory of living heritage in the UK. Cask ale should be included in that inventory.

[David Taylor (Hemel Hempstead) (Lab)]

I am a lover of craft ale and real ale, and that includes Mad Squirrel in my constituency and Tring Brewery in a neighbouring constituency. I declare an interest, in that I am a member of Tring Brewery, which is currently experimenting with some Japanese hops from my garden. I pay tribute to Jared, the chairman of Mid-Chilterns CAMRA—the Campaign for Real Ale—who has worked at Tring Brewery for many years as a beer sommelier and who, together with Rev. John Williams, organises a fantastic festival in our old town to promote real ale. Does my hon. Friend agree that recognition from UNESCO would have real tourism benefits, just as it has in Belgium, where Belgian beer has the status?

[Jacob Collier]

I am sure that my hon. Friend, as the UK’s trade envoy to Japan, would be able to use UNESCO heritage status to strengthen the links we have with our Japanese friends, and I certainly agree with what he has said.

Intangible cultural heritage status was created for the purpose of preserving traditions and social practices, just as previous efforts at protecting heritage had done for artefacts and buildings, neglecting the fact that we can learn so much about who we are and how we got here through established traditions. Cask ale is one of those traditions in this country. The brewing and barrelling of cask ale is an art form requiring specialist knowledge and skills honed over decades and even centuries. It is science and engineering, and it is innovation. Once the ale is brewed and barrelled, further specialist knowledge is required by the publican to serve it. We all know what an off pint tastes like; there is real skill in handling these products.

[Tonia Antoniazzi (Gower) (Lab)]

As chair of the all-party parliamentary beer group, I was really pleased that my hon. Friend, in his role as chair of the pub group, came to visit my constituency of Gower. He realises that there are great challenges for the industry, especially in relation to the UNESCO heritage status that he is speaking about, which I think would be really valuable. Does he agree that there are wider problems in the industry and that we need to big up our communities and pubs and get people back into the pub and enjoying their community beer?

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[Jacob Collier]

My hon. Friend is absolutely right. She has been a real champion on these issues as chair of the all-party parliamentary beer group. I am a co-signatory to the letter to the Chancellor—we will await what he says tomorrow—and I did very much enjoy the Gower Gold that I sampled alongside my hon. Friend last month.

There is no doubt that cask ale is a tradition of the kind that could be included in the inventory of living heritage. The reason it should be is because of the particular risk facing cask ale at the moment. Jonny Garrett of the Craft Beer Channel suggests that craft ale accounts for around 5% of beer sales annually, compared with around 50% in the mid-1990s. There are many reasons for that. Big brand lager provides significant competition at the bar, and the pub tie makes it difficult for smaller brewers to get their beers on sale in pubs across the country. I know that the Government have launched a review of the access to market rules, and I would welcome an update on that.

Cask ale suffers when our pubs struggle, and declining footfall and rising bills force many pubs to concentrate resources on higher margin products, of which cask ale is not one. When footfall declines in pubs, so does the sale of cask ale—although we must remember that we have seen a recent growth in certain cask ale brands, largely where brewers have recognised the heritage value of their product and used that as a unique selling point.

There are a growing number of successful brands, including Timothy Taylor’s Landlord, St Austell’s Tribute, Theakston’s, Boddingtons and Burton’s very own Bass, which is brewed at the Marston’s site. Samuel Allsopp’s brand has also been revived by Jamie Allsopp, most recently relaunching the famous Allsopp’s IPA. In my constituency, there are several successful independent breweries such as Burton Bridge, Tower, Outwoods, Roebuck, G3, Gates and the Uttoxeter Brewing Company. Some say that we may have reached the end of the road for large-scale cask ale brewing. However, the brands that I have listed show that there is a route to continued success for cask ale brewers, based on smaller-scale brewing dedicated to individual brands.

The other path is decline and cask ale ceasing to exist. If we are to ensure that the right path is taken, certain steps need to be taken, which include, but are not limited to, formally recognising the production and serving of cask ale as living heritage. Doing so would not be unprecedented: this is the 10th anniversary of UNSECO adding beer culture in Belgium to its list of intangible cultural heritage. Including cask ale in the inventory would give it protection and recognition. Cask ale can be marketed as world-renowned heritage and become a staple treat for tourists visiting Britain—as we know, many sample the delights of cask ale anyway. Including cask ale would create incentives for private sector investment and efforts by local and central Government and those such as CAMRA and SIBA—the Society of Independent Brewers and Associates—which are preserving cask ale heritage.

As my hon. Friend the Member for Gower (Tonia Antoniazzi) said, heritage status is just one step that needs to be taken. Further steps are required so that cask ale can continue to thrive commercially. These include the reforms to access to market, to make it easier for cask ale to appear in pubs. There is also beer duty. Hopefully, the Chancellor will increase draught relief tomorrow—I am sure we would all raise a glass to him. As the APPG on beer has highlighted, we should also consider whether to include brewing or hospitality as a whole in the industrial strategy and in industrial energy schemes.

However, the status of intangible cultural heritage would be an important step. The serving and production of cask ale is uniquely British and is still alive today, centuries later. It is living history that deserves our protection; I look forward to the debate today.

[Several hon. Members rose—]

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[Jacob Collier]

I thank the Minister for her response. I also thank hon. and right hon. Members for their support. Not many issues get cross-party support in this House, and we have definitely had that today. I thank everybody for their contributions, particularly my hon. Friend the Member for South Derbyshire (Samantha Niblett), who wins the award for the most pubs mentioned in this debate. It is no surprise to me that Bass is the most popular drink in her constituency. It is my drink of choice at The Devonshire Arms in Burton.

As we have heard today, cask ale is at risk because of changing attitudes and market conditions, but also because of some of the barriers that have been put in place. I welcome the Government looking into this and we all welcome what the Chancellor has to say tomorrow to hopefully support this sector, cask ale and giving it the UNESCO recognition that it deserves.

Question put and agreed to.

Resolved,

That this House has considered the potential merits of recognising the production and serving of cask ale as Intangible Cultural Heritage.