Lord Addington
Main Page: Lord Addington (Liberal Democrat - Excepted Hereditary)
Baroness Garden of Frognal
My Lords, a number of regional contracts have been awarded as well. They may be small in comparison with some of the London-based ones but some very significant contracts have gone to the regions. We certainly hope that in the course of the Games when the highlight is on the UK generally, we will be able to promote those areas which are showing innovation and creativity in their business.
Lord Addington
My Lords, does my noble friend agree that although there are some restrictions on the use of the Olympic symbol they are there for very good reasons, primarily to allow the Olympic movement, and those sports attached to it, to raise financing and protect their marketing? Will we ensure that that is not damaged? These Games will come and go but the Olympic movement supporting the athletes will go on.
Baroness Garden of Frognal
My noble friend is absolutely right: the Olympic branding is a vital asset to the whole Olympic movement. We have to play our part in ensuring that that branding does not get misused while the Games are in London.