Supermarkets: Pricing

Lord Elton Excerpts

Monday 14th October 2013 Lords Chamber

[Viscount Younger of Leckie]

I can reassure the noble Lord that we take enforcement very seriously. As the noble Lord will be aware, enforcement of the legislation is undertaken by the Office of Fair Trading and trading standards boards. If there is an issue, the first thing that complainants should do is go to trading standards. I am also extremely aware of the major supermarket that was prosecuted for giving a misleading price on strawberries.

[Lord Elton (Con)]

My Lords, will the Minister take on board the plight of elderly single people trying to follow a balanced diet? They have to try to find a loaf of bread that does not go stale before they have finished it because the loaves are all too big.

[Viscount Younger of Leckie]

Indeed, that point is also noted.