Television Advertising: Communications Committee Report

Lord Fellowes of West Stafford Excerpts

Thursday 3rd November 2011 Lords Chamber

[Lord Fellowes of West Stafford]

I shall interrupt to say one thing, if I may. ITV is a marvellous company to work for. A drama is paid for by advertising. Although I do not disagree with anything that people have said about making things more transparent and so on, I do not think that anyone should ever see advertising revenue as a completely negative factor. We would have been unable to make the show, which I cannot bring myself to name yet again, in that way at the BBC. We were left entirely free to make the show that we wanted to make because we had the funding of advertising to do it. It is wrong to present advertising as a sort of hideous evil that wrecks the programmes it appears in. It also enables and makes them.

[Baroness Fookes]

I take the point that my noble friend has made. I was against the apparent wishes of the noble Lord, Lord Lipsey—to increase the amount of advertising, to make it without limit and that there should be no rules. That was what I was concerned about. I entirely take the point of my noble friend Lord Fellowes that it is the advertising revenue that produces good-quality drama and other types of programme.