Tourism

Lord Wigley Excerpts

Wednesday 30th January 2013 Lords Chamber

[Lord Gardiner of Kimble]

My Lords, first, I am very conscious that I am replying to a former Minister for Tourism. I assure your Lordships that the Government are taking tourism and its potential extremely seriously. The Prime Minister is leading from the front on this issue; indeed, the Secretary of State and the Minister for Sports and Tourism are fully engaged in promoting it. The Government are investing £137 million over four years via the GREAT campaign, which is delivered through VisitBritain and in partnership with the private sector. Through that investment, we hope that almost 60,000 new job opportunities will be created. Those will of course include job opportunities for the young, while the success story of apprenticeships is very strong.

[Lord Wigley]

My Lords, is the Minister aware of the strong and widespread feeling among tourism operators in Wales that Wales is not being marketed abroad effectively by VisitBritain? This fact was recognised by his ministerial colleague Mr Stephen Crabb, who said earlier this month in another place that there would be a meeting very soon with VisitBritain to discuss the specific problem. Has that meeting taken place and if the Minister does not know, can he make inquiries and let us know the outcome?

[Lord Gardiner of Kimble]

I shall certainly make inquiries for the noble Lord and place a record of the findings in the Library. Clearly, the task and responsibility for VisitBritain is to work with all the other organisations including VisitEngland, the Northern Ireland Tourist Board and VisitScotland, and they must of course be co-ordinated because VisitBritain has the responsibility to ensure that, across the country, there are greater tourism opportunities. Wales, with its countryside and industrial heritage, is hugely important in that respect.