Oral Answers to Questions

Robert Jenrick Excerpts

Thursday 29th January 2015 Commons Chamber

[George Eustice]

There is an appeals process and a number of bids were not successful. This was a competitive process. The LEADER group to which the hon. Lady refers is welcome to submit an appeal for consideration.

[Robert Jenrick (Newark) (Con)]

T4. The Secretary of State is already the toast of the people of Southwell after she gave them the flood grants they had so dearly asked for, but she could cement her reputation in this part of Nottinghamshire by helping us to export our greatest gift to the world’s tables: the bramley apple. As everyone knows, the bramley apple was created by Miss Brailsford of Southwell, although the name was ruthlessly taken by the local butcher, Mr Bramley. The bramley apple is of course ubiquitous in this country, but is virtually unexportable because it is not known in the rest of the world. Can the Secretary of State reassure us that, with the staff and expertise she is building in new markets, she is developing expertise in branding so that we can create great British brands, which is the key to export?

[Elizabeth Truss]

I am a huge fan of the bramley apple and I eat them on a regular basis. As well as exporting more bramleys abroad, I would like more to be sold here in Britain. Currently, we import two thirds of our apples, so there is a huge opportunity here in the UK. I completely agree with my hon. Friend on branding, which is why we are working with the GREAT Britain campaign to ensure we have clear British branding on our products, and that all our small and other suppliers across the UK have access to those opportunities.