UK has one of the lowest rates of breastfeeding with approx. 34% of babies being breastfed. National campaigns to promote the support and normality of breastfeeding should be created in the same respect that stop smoking campaigns are.
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UK has the lowest rate in the world for babies aged 1 being breastfed (1). Breastfeeding reduces risk of infections and shows long-term health benefits into adulthood. Breastfeeding mothers have lower risks of cancers and cardiovascular disease. Both reduce future costs to the NHS (2).
2 - https://www.nhs.uk/conditions/pregnancy-and-baby/benefits-breastfeeding/