Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, whether he is taking steps to increase Government advertising spending with domestic based local news media compared to multinational tech companies.

The channels selected for government paid marketing campaigns are driven by the target audience. Local media channels such as print and radio are often used in campaigns to help reach particular audiences in a specific region. No matter the form of communication, we constantly and regularly evaluate the effectiveness of our campaigns, including the role local media plays, to ensure that we reach the right audience in the most efficient way.