Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps his Department is taking to promote tourism in outer London.

VisitBritain and VisitEngland are responsible for promoting the UK as a tourist destination, through a range of different initiatives and campaigns. London features in many of VisitBritain’s campaign, such as the current global marketing campaign ‘I Travel For’ to increase inbound tourism to Great Britain.

VisitBritain also work with travel and tourism partners such as Sony Pictures and Studio Canal, to promote filming locations across London, and Barclays Premier League to convert football fans to visitors, promoting London stadia and their surrounding neighbourhoods. Additionally, VisitBritain work closely with London and Partners to ensure complementary marketing campaigns, including investing £500,000 in London & Partners’ Autumn Season campaign. They are also supporting London & Partners’ culture and dispersal messaging – helping attract visitors to London’s vibrant outer neighbourhoods and supporting the Mayor’s priority of delivering for all Londoners.