Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent steps his Department has taken to promote Nottinghamshire as a tourist destination overseas.

VisitBritain and VisitEngland are responsible for promoting the UK as a tourist destination, through a range of different initiatives and campaigns.

VisitEngland are also in charge of the £40m Discover England Fund which creates innovative, bookable tourism products throughout England which are aimed at specific international markets. These include:

• Creating England’s Literary Legends which is being led by Visit Nottinghamshire to provide bookable, literary-themed itineraries for US travellers to explore the vast literary history of Nottinghamshire, Hampshire and Shakespeare’ England.
• The East of England Touring Route seeks to create a 300 mile touring route from London to Northumberland.

VisitBritain has also used Nottinghamshire in articles in their Media Centre such as Britain: The Movie Star and Spotlight On: The Midlands and in 2018, one of their multi-national press trips focused on the Nottingham areas, promoting the region to over 8 million readers of the press publications.