Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, what assessment she has made of the effectiveness of the Petfished campaign in providing information to potential puppy buyers on sourcing a puppy responsibly; and whether she plans to run further education campaigns to help puppy buyers acquire dogs responsibly.

Our analysis of the Petfished campaign indicates that it has successfully delivered key messages about the responsible purchase or rehoming of cats and dogs. Those key messages remain available to the public on the Petfished website which can be found here: Petfished – Learn how to spot the signs of a deceitful pet seller (getyourpetsafely.campaign.gov.uk)

Defra keeps its public messaging campaigns under review and will consider conducting further campaigns to support the responsible purchasing of pets where there are clear benefits.