Electronic Commerce: Misrepresentation

(asked on 13th July 2026) - View Source

Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, what recent progress he has been made on enforcement measures relating to fake or misleading online reviews.


Answered by
Blair McDougall Portrait
Blair McDougall
Parliamentary Under-Secretary of State (Department for Business, Innovation, Science and Trade) (Jointly with the Department for Energy Security and Net Zero)
This question was answered on 16th July 2026

Under the Digital Markets, Competition and Consumers Act 2024 (DMCCA), online platforms must take reasonable steps to ensure consumer reviews on their sites are genuine. The Competition and Markets Authority (CMA) has published guidance for businesses that publish reviews to help meet their legal obligations.

The DMCCA has given the CMA new direct enforcement powers to decide if certain consumer laws have been breached and to fine businesses up to 10% of annual turnover.

The CMA currently has five live investigations into businesses that may have infringed consumer law in relation to online reviews: Fake and misleading reviews: 5 businesses under CMA investigation - GOV.UK

Reticulating Splines