Department for Business and Trade: Advertising

(asked on 2nd May 2023) - View Source

Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, how much her Department has spent on radio adverts in the last five years broken down by radio station.

Answered by
Nigel Huddleston Portrait
Nigel Huddleston
This question was answered on 15th May 2023

The Department for Business and Trade (DBT) was created following the Machinery of Government change announced on 7 February 2023. Previous to the Machinery of Government change, the Department for International Trade spent £2,056,432 in the last 5 years. Since the change, the Department for Business and Trade has spent £214,654.

The Government is strongly supportive of the radio sector and recognises the great value that it offers to communities across the UK. Radio plays an important role in our cross-channel strategy, with the merits of its use being assessed in relation to this.

Evaluating the effectiveness of Government communications is paramount to its success. Therefore, no matter the form of communication, we constantly and regularly evaluate our campaigns to ensure effectiveness and value for money.

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