Department of Health and Social Care: Advertising
(asked on 2nd May 2023) - View Source
Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, how much his Department has spent on radio adverts in each of the the last five years broken down by radio station.
The Department spent £6,755,238 on radio adverts in the last five years. The following table shows the amount of digital and broadcast radio costs in the last five years.
| 2018/19 | 2019/20 | 2020/21 | 2021/22 | 2022/23 |
Broadcast | £248,447.00 | £876,545.00 | £1,124,992.00 | £1,603,870.00 | £1,083,520.00 |
Digital | £104,170.00 | £193,561.00 | £297,731.00 | £682,033.00 | £540,369.00 |
TOTAL | £352,617.00 | £1,070,106.00 | £1,422,723.00 | £2,285,903.00 | £1,623,889.00 |
From 1 October 2021 these costs also include spend for public health campaigns delivered by the Office for Health Improvement and Disparities, previously Public Health England (PHE). Prior to 1 October 2021, PHE was responsible for delivery of some health marketing campaigns. The Department does not hold data for PHE.