Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, how many people visited the Made with Care campaign website and used it to search for jobs in their area in each of the two years that the campaign has run.

In the financial years of 2021/22, £6.45 million and in 2022/23, £3.8 million was spent on the Made with Care recruitment campaign. Data shows that during the 2021/22 phase of the campaign 177.5k new users visited the campaign website and 61.9% (110.1k) of these went on to search for a job in adult social care in their local area. In 2022/23 phase, this increased significantly with 273.3k new users visiting the campaign website. 55.3% (151.5k) of these then went on to search for a job in their local area.