Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, whether her Department has made an assessment of the potential impact of a ban on vaping advertisements on levels of vaping.

The Advertising Standards Authority (ASA) is responsible for regulating advertising in the UK. The ASA already has rules in place that prohibit adverts for nicotine-containing vapes not licensed as medicines from appearing on TV, radio, newspapers, magazines and periodicals, online, and in commercial emails and text messages. Only a small number of nicotine-containing vaping adverts are permitted, and the ASA requires all vaping advertising to be socially responsible and not be placed in media targeted at under-18s or in media where more than 25% of its audience is under-18.

The Government currently has no plans to further ban the advertising of vaping products; however, we are working to close the loophole allowing retailers to give free samples of nicotine-containing vapes to children in England. Additional reviews are being carried out into banning retailers selling nicotine-free vapes to under-18s, and the rules on issuing fines to shops that illegally sell vapes to children. In April, we launched a call for evidence to explore where we can go further to reduce youth vaping, which closes on 6 June. This will help us explore where we can go further to reduce the number of children accessing and using vape products. We are also examining the regulatory model for online advertising to ensure it protects consumers and minimises harm through the Department for Culture, Media and Sport’s Online Advertising Programme. The consultation closed last year, and we will be publishing a Government response in due course.