Camelot Group: Advertising

(asked on 27th April 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, how much Camelot UK Lotteries Limited has spent on advertising by region in each year since 2010.


Answered by
John Whittingdale Portrait
John Whittingdale
This question was answered on 29th April 2021

DCMS does not hold this information. The amount the National Lottery operator spends on advertising is a commercial decision, subject to conditions set out in the licence which specify minimum amounts that must be spent on marketing. For the current year the figure is £72m or 1.07% sales, whichever is higher. Information for further years can be found at Schedule 10, Condition 11, Part 1 of the third licence at the following link: https://www.gamblingcommission.gov.uk/PDF/NL-licences/NL-Third-licence.pdf

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