Marketing

(asked on 9th July 2014) - View Source

Question to the Foreign, Commonwealth & Development Office:

To ask the Secretary of State for Foreign and Commonwealth Affairs, how much has been spent on the GREAT campaign in each country in each year since the campaign's launch.


Answered by
Lord Swire Portrait
Lord Swire
This question was answered on 16th July 2014

From February 2012 to March 2013 the total budget for the GREAT Britain Campaign was £37m. This was split predominantly between the following 10 markets.
Brazil, India, China, Hong Kong, US, Australia, Canada, Japan, France and Germany

For April 2013 to March 2014 the total budget was £30m across 12 markets:- China, Hong Kong, India, Brazil, France, Germany, Turkey, South Korea, US, Mexico, Russia, Indonesia.

April 2014 to March 2015 the total budget will be £46.5m across 13 markets:- China, Hong Kong, India, Brazil, US, Gulf, France, Germany, Turkey, South Korea, Indonesia, Mexico, Emerging Europe (Poland/Czech Republic/Hungary/Romania/Slovakia)

Because of the way the campaign's finances were organised, a breakdown of expenditure by country is not available and could only be obtained at disproportionate cost.

Reticulating Splines