Government Departments: Advertising

(asked on 8th March 2016) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, how many billboard and poster sites have been procured for each campaign advertising Government policy since May 2015.


Answered by
Matt Hancock Portrait
Matt Hancock
This question was answered on 15th March 2016

All Government advertising is procured via our media buying agency, Carat. Their database shows that since May 2015, a total of 227,558 Out of Home advertising sites (which includes billboards/posters) have been purchased by central Government and the wider public sector.

The overall cost of Government communications last year was £330 million less than in 2009/10. Over the course of the last Parliament spending was reduced by a total of £1 billion, according to the latest audited figures.

Detail on purchase of sites by each campaign could only be provided at disproportionate cost.

Reticulating Splines