Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what measurable targets have been set for increasing public engagement with the Prepare guidance.

The primary objective of our emergency preparedness advice, like that available to the public through our recently launched website beready.campaign.gov.uk, is to better prepare the public for emergencies. 41% of UK households reported having enough supplies to manage for three days through the 2026 edition of the UK Public Survey of Risk Perception, Resilience and Preparedness.

Following the launch of any campaign designed to increase public awareness of preparedness advice we would expect, over time, to see more people self-reporting to this level of preparedness.

However, specific targets that measure public engagement with behaviour change campaigns linked to government-issued advice, guidance or information, are established within evaluation frameworks and tend to measure awareness, understanding, and direct engagement resulting from government communications activity, rather than acting as overarching targets.