Question

To ask the Secretary of State for Digital, Culture, Media and Sport, further to the Government's Prepare campaign, what steps she is taking with Cabinet colleagues to plan media campaigns to support a cultural shift toward everyday household preparedness.

My department continues to work closely with the Cabinet Office and other departments on the Prepare campaign, providing access to DCMS sectors and stakeholders to extend its reach. As the campaign progresses, we will continue to work with Cabinet Office colleagues to ensure messaging is coordinated and reaches the widest possible audience.