Question to the Department for Education:

To ask the Secretary of State for Education, what steps she is taking to ensure guidance for parents and carers on under-5s screen use reaches parents and carers in Yeovil constituency.

The England-wide Best Start in Life campaign is actively raising awareness of the under-5s screen-time guidance and driving parents and carers to practical advice to help families develop healthy screen habits. Paid advertising as part of the national campaign, including social media and search activity, signposts families directly to the guidance, including those in Yeovil.

This activity has driven significant engagement with the guidance. Between 27 March and 7 April, the guidance was the most-viewed page on the Best Start in Life website and is currently (as of 20 October) the third most viewed page. 

A range of supportive, practical communications materials are also available, including downloadable resources, such as an infographic, digital screens and social media assets, which trusted partners and local services can use to promote the guidance through their own channels and networks. Best Start Family Hubs are also being equipped with dedicated resources to support sessions and direct conversations with parents and carers in their communities.

The CBeebies Parenting Hub provides a further trusted route to reach families, signposting parents to Best Start in Life guidance alongside complementary BBC screen-time advice and resources.