Artificial Intelligence: Labelling

(asked on 20th October 2026) - View Source

Question

To ask the Secretary of State for Digital, Culture, Media and Sport, what steps her Department is taking to require social media companies to introduce mandatory marking requirements for content created by artificial intelligence.


Answered by
Ian Murray Portrait
Ian Murray
Minister of State (Department for Digital, Culture, Media and Sport)
This question was answered on 29th October 2026

The Government recognises that labelling AI-generated content can improve transparency for consumers by helping them understand when content has been created using AI. That is why we are launching the AI Labelling Taskforce. The Taskforce will gather evidence and consider technical solutions for the labelling of AI-generated content online, including on social media platforms. It will put forward proposals for government on best practice for labelling AI-generated content. We expect the Taskforce to be operational by the end of the year, ahead of publishing its final recommendations to the government next year.

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