Treasury: Social Media

(asked on 16th November 2016) - View Source

Question to the HM Treasury:

To ask Mr Chancellor of the Exchequer, whether his Department is monitoring content that is publicly available on social networking sites using overt monitoring techniques.


Answered by
 Portrait
Simon Kirby
This question was answered on 24th November 2016

In respect of media management and campaign communications, the Treasury’s communications team monitors relevant publicly available social media content to evaluate the effectiveness of Government campaigns. The Treasury follows Government Communications Service (GCS) Standards using the GCS Evaluation Framework https://gcs.civilservice.gov.uk/guidance/evaluation/tools-and-resources/

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