Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, if he will make it his policy to request that the National Audit Office perform a value for money analysis of the GREAT campaign.

GREAT has a robust evaluation framework which has been independently assessed by the National Audit Office, Ipsos and Deloitte and was recently commended by the joint Cabinet Office / HM Treasury Evaluation Task Force.

The independent GREAT Strategic Review conducted in November-December 2024 recognised the effectiveness of the GREAT Campaign in supporting the government's strategic aims and its role in delivering the economic growth mission.

In 2023/2024, GREAT contributed returns to the UK economy of over £900 million foreign direct investment, £631 million additional expenditure from international students, £210 million additional expenditure from international tourism and over £90 million export wins for UK companies.