Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what estimate he has made of the level of UK investment generated by the GREAT campaign since 5 July 2024.

I refer the hon. member to the PQ 63750.

The campaign uses a comprehensive evaluation framework with timeframes for results tailored to each participating organisation's activities. Evaluation results for the GREAT Britain & Northern Ireland Campaign have not yet been finalised for financial year 2024/25.