Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what recent assessment his Department has made on the potential merits of using (a) local and (b) regional newspapers for government advertising.

The Government selects media channels for communications based on reaching target audiences effectively. The Government values the important role of local and regional newspapers and is developing a Local Media Strategy. As part of this, the Cabinet Office and DCMS are exploring how to better utilise local press for government advertising.