Question to the Department for Transport:

To ask His Majesty's Government, further to the Written Answer by Baroness Vere of Norbiton on 20 September (HL10119), whether they have made an assessment of the effectiveness of the Generation Logistics campaign; and whether they will make an assessment of the merits of further funding for Generation Logistics, beyond the £300,000 secured for 2024.

Assessments of Generation Logistics have been completed by both the Department for Transport and the industry campaign programme team. Positive messages about the logistics sector and its career pathways have been spread amongst under-represented groups through the first year of the campaign. It exceeded expectations by achieving over 3.5 million engagements with social media activities and 789,000 visits to its online hub. Since establishing an Ambassadors Network, over 330 logistics professionals are now championing this important sector through engagement opportunities with young people. [1]

We consider Generation Logistics to have been successful in its aim of raising awareness of, and positive sentiment towards, the logistics sector. Following the launch of its second year in October, we continue to work closely with The Chartered Institute of Logistics and Transport, Logistics UK, and all the campaign sponsors and partners, to ensure this messaging reaches young people in schools and colleges. We will continue to monitor and evaluate the campaign as it progresses through its second year to determine the merits of further funding.

[1] Year 1 campaign statistics provided by the programme team’s evaluation piece from The Chartered Institute of Logistics and Transport and Logistics UK.