Question to the Cabinet Office:

To ask His Majesty's Government whether they intend to carry out a review under the SAFER framework for digital brand safety of the suitability of Bluesky for government social media posts.

The Government develops wide-ranging communication campaigns which are delivered through tailored strategies aimed at reaching their target audiences. This includes posting or amplifying content relating to Government policies, guidance and announcements on a range of channels, including social media, in order to reach the relevant audience and where this helps drive wider engagement from the public.

Government Communications takes an audience first approach and carefully considers which platforms can help us reach those we need to speak to. It may be the case that these audiences are reachable through existing channels. We keep our approach to reaching audiences under regular review, and undertake assessments of new platforms as needed.