Artificial Intelligence: Internet

(asked on 24th March 2026) - View Source

Question to the Department for Business and Trade:

To ask His Majesty's Government what assessment they have made of the implications for competition and market access of the integration of generative AI tools into search engines; and what steps they are taking to ensure fair access for content providers and smaller firms in digital markets.


Answered by
 Portrait
Baroness Lloyd of Effra
Baroness in Waiting (HM Household) (Whip)
This question was answered on 9th April 2026

The Competition and Markets Authority (CMA) is the UK’s independent competition authority and is responsible for operating the digital markets regime. It has designated Google with strategic market status in general search and search advertising services. Developments in generative AI were considered during the designation investigation. The CMA is now considering imposing conduct requirements to increase competition.

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