Financial Services: Artificial Intelligence

(asked on 9th September 2026) - View Source

Question to the HM Treasury:

To ask His Majesty's Government what steps they are taking to ensure that consumers using artificial intelligence for financial planning receive appropriate safeguards against inaccurate or unsuitable advice.


Answered by
Lord Pitt-Watson Portrait
Lord Pitt-Watson
Parliamentary Secretary (HM Treasury)
This question was answered on 23rd September 2026

The Government wants consumers to be able to access high-quality support to make informed decisions about their finances and is committed to the safe adoption of AI in financial services, including financial guidance and advice. We support a principles-based, outcomes-focused approach to AI regulation enabling firms to innovate while maintaining high standards of consumer protection.

We recognise that general-purpose AI technology has already changed the nature of financial advice and guidance.

On 6 July, the Financial Conduct Authority published the Mills Review, which recommended a rapid FCA review on this issue.

On 14 July, the Government published the Financial Services AI Champions’ Adoption Plan, which included a high-priority recommendation that the FCA should consider the impacts of financial guidance and advice-like outputs through general purpose large language models (LLMs).

The Government are engaging with the FCA to determine next steps. This is an important piece of work that complements the Government’s broader ambition to make the UK a global leader in AI, leveraging our dual strengths in financial services and AI to drive growth, productivity and better, safe outcomes for consumers.

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