Infant Foods: Marketing
(asked on 30th November 2022) - View Source
Question to the Department of Health and Social Care:
To ask His Majesty's Government what assessment they have made of the use of indirect marketing techniques, such as advice provision, by baby formula brands to target expectant new parents.
This question was answered on 14th December 2022
No specific assessment has been made. Article 11 of retained Commission Delegated Regulation (EU) 2016/127 on the composition and information requirements of infant formula and follow-on formula states that all informational and educational materials on the feeding of infants must not discourage breastfeeding.